Insights & Analytics
McKesson Compile’s up-to-date and accurate data provides clarity on your target market. Gain insight into provider referral patterns, Key Opinion Leader (KOL) Identification, Healthcare Professional (HCP) Targeting, and the Patient Journey.
Market Overview
Gain clarity on your target market.
The breadth and depth of provider and patient data available from McKesson Compile™ gives you a clear, accurate picture of the trends and dynamics in the specific therapy area you’re focusing on. Our unique combination of data and analytics allows you to gain a deeper level of understanding so you can react insightfully, not randomly.
Intelligence to power go-to-market strategy
Leverage integrated open and closed claims data to gain a more complete view of your target market.
React insightfully, not randomly
Make confident decisions by activating the power of patient, provider, and payer level insights for the brand or disease area you are targeting.
From wide focus to exacting precision
Derive insights from the HCP or facility level up to the parent level with a flexible affiliation hierarchy.
KOL Identification
Identify and engage the right providers.
Key opinion leaders (KOLs) are instrumental throughout the development and commercialization lifecycle. McKesson Compile™ enables you to evaluate healthcare providers (HCPs) based on their referral patterns, research contributions, treatment approaches, and organizational affiliations. Our data and analytics help you target the right influencers effectively.
Keep your KOL engagements current
Our continually updated provider and patient datasets allow you to evaluate an HCP's referral, research, treatment, and professional activity in near real-time to identify the most influential KOLs.
Aim and hit the right targets
Identify and prioritize key HCPs and accounts by evaluating their clinical activity, patient profile, and other behavioral attributes.
Leverage the peer network
Map relationships to derive spheres of influence, identify related providers and accounts, and inform your next best action.
HCP Targeting
Prioritize the most impactful targets.
Targeting the right HCPs and healthcare organizations (HCOs) is crucial to effectively develop, launch, and grow market share. McKesson Compile™ allows you to go beyond claim-based ratings - helping you identify and prioritize the most impactful targets by analyzing their clinical research activities, treatment approaches, patient demographics, and relationships to healthcare organizations like integrated delivery networks (IDNs) and group purchasing organization (GPOs). This broader, more holistic view allows you to direct resources toward the opportunities that matter most.
Optimize account-based targeting
Understanding the relationships between HCPs and HCOs as well as ownership structures of IDNs helps you determine how to engage at the account level for maximum impact.
Focus on the targets that matter the most
Move beyond claims-based targeting to identify and prioritize key targets by evaluating their clinical research and treatment activity, patient profile, and other behavioral attributes.
Increase engagement through hyper targeting
Our integrated and continually updated provider and patient datasets allow you to see changes in behavior quickly so that you can execute precise outreach in near real-time.
Patient Journey
Understand the clinical and behavioral drivers of patient treatment journeys.
Our unique mix of open and closed claims data from a variety of sources helps you understand the clinical and behavioral factors driving patient treatment paths. Our datasets help you see what influences healthcare providers' prescribing decisions, when treatment switches occur, and the best intervention points to influence behavior and maximize adherence.
Know what drives HCPs’ prescribing behavior
Longitudinal claims data allows you to track a patient’s progression over time and helps identify what drives treatment switching.
Gain strategic advantage with competitive intelligence
The breadth of data available from McKesson Compile™ allows you to map the patient journey for patients receiving therapy from competitive brands so you can better differentiate your product and improve the standard of care.
Identify potential treatment-ready patients
Utilizing demographic information from electronic health records (EHR) and social determinants of health (SDoH) can provide context that helps you identify key characteristics of patients using your therapy versus competitive brands so you can better identify and target patients that are the best fit for your therapy.
ReadyData
Provider 360
ReadyDataTM
Power your sales and marketing efforts with robust reference, affiliation, and hierarchy data.
ReadyData
Patient
ReadyData
Gain insights from high-quality, integrated open and closed medical, pharmacy, and remittance claims data from commercial, individual, Medicaid, and Medicare plans.
Analytics
Real-World
Data Analytics
High-quality custom dashboards, presentations, and structured reports from our in-house team of experts.