Use Cases

McKesson Compile’s up-to-date and accurate data provides clarity on your target market.

The breadth and depth of provider and patient data available from McKesson Compile™ gives you a clear, accurate picture of the trends and dynamics in the specific therapy area you’re focusing on. Our unique combination of provider and patient data and analytics allows you to gain a deeper level of understanding so you can react insightfully, not randomly.

Intelligence to power go-to-market strategy

Leverage integrated open and closed claims data to gain a more complete view of your target market.

React insightfully, not randomly

Make confident decisions by activating the power of patient, provider, and payer level insights for the brand or disease area you are targeting.

From wide focus to exacting precision

Derive insights from the HCP or facility level up to the parent level with a flexible affiliation hierarchy.

Up-to-date activity and affiliation data help you identify and engage the right providers.

Key opinion leaders (KOLs) are instrumental throughout the development and commercialization lifecycle. McKesson Compile™ enables you to evaluate healthcare providers (HCPs) based on their referral patterns, research contributions, treatment approaches, and organizational affiliations. Our data and analytics help you target the right influencers effectively.

Keep your KOL engagements current

Our continually updated provider and patient datasets allow you to evaluate an HCP's referral, research, treatment, and professional activity in near real-time to identify the most impactful KOLs.

Aim and hit the right targets

Identify and prioritize key HCPs and accounts by evaluating their clinical and treatment activity, patient profile, and other behavioral attributes.

Leverage the peer network

Map relationships to derive spheres of influence, identify similar and related providers and accounts, and inform your next best action.

McKesson Compile’s healthcare provider (HCP) data helps you prioritize the most impactful targets.

Targeting the right HCPs and healthcare organizations (HCOs) is crucial to effectively develop, launch, and grow market share. McKesson Compile™ allows you to go beyond claim-based ratings - helping you identify and prioritize the most impactful targets by analyzing their clinical research activities, treatment approaches, patient demographics, and relationships to healthcare organizations like integrated delivery networks (IDNs) and group purchasing organization (GPOs). This broader, more holistic view allows you to direct resources toward the opportunities that matter most to your brand. 

Optimize account-based targeting

Understanding the relationships between HCPs and HCOs as well as ownership structures of IDNs helps you determine how to engage at the account level for maximum impact.

Focus on the targets that matter the most

Move beyond claims-based targeting to identify and prioritize key targets by evaluating their clinical research and treatment activity, patient profile, and other behavioral attributes.

Increase engagement through hyper targeting

Our integrated and continually updated provider and patient datasets allow you to see changes in behavior quickly so that you can execute precise outreach in near real-time. 

McKesson Compile’s integrated provider and patient datasets help close knowledge gaps so you can understand the clinical and behavioral drivers of patient treatment journeys.

Our unique mix of open and closed claims data from a variety of sources helps you understand the clinical and behavioral factors driving patient treatment paths. Our datasets help you see what influences healthcare providers' prescribing decisions, when treatment switches occur, and the best intervention points to influence behavior and maximize adherence.

Know what drives HCPs’ prescribing behavior

Longitudinal claims data allows you to track a patient’s progression over time and helps identify what drives treatment switching.

Gain strategic advantage with competitive intelligence

The breadth of data available from McKesson Compile™ allows you to map the patient journey for patients receiving therapy from competitive brands so you can better differentiate your product and improve the standard of care.

Identify potential treatment-ready patients

Utilizing demographic information from electronic health records (EHR) and social determinants of health (SDoH) can provide context that helps you identify key characteristics of patients using your therapy versus competitive brands so you can better identify and target patients that are the best fit for your therapy.

Understand the layers of influence and decision-making within an organization so you can fine tune your commercial strategy.

Increasingly, brands are basing their targeting strategies at the account level. By understanding healthcare providers’ (HCPs) relationships to organizations and the hierarchies of those organizations, you can focus your marketing and sales efforts in the places that drive the most impact.

Optimize the impact of commercial efforts

Deliver marketing and sales efforts to the right place by understanding the ownership structure of the integrated delivery network (IDN) and the level of control to decide between a top-down versus bottom-up targeting strategy.

Elevate your efforts to maximize reach

Evaluate clinical behavior and treatment activity at the organizational level so you can prioritize key affiliated healthcare providers.

Gain insights into reimbursement trends, denial rates, and the impact of various factors on reimbursement for your brand.

Having up-to-date insight into payer dynamics helps pharma and biotech companies to navigate the market intelligently. With high-capture and longitudinal open and closed claims data from McKesson Compile™, you can gain a comprehensive view of the coverage and reimbursement rates for your brand. Unlocking this valuable data allows you to make informed decisions and strategically position your offerings. Additionally, you can leverage our claims, remittance, and open payment data to better understand what competitive strategies you’re up against and adjust your strategies accordingly.

Improve patient access

Leverage our proprietary blend of open and closed claims datasets to understand reimbursement trends at the provider and organizational level so you can work to remove barriers to patient access.

Optimize pricing strategy

Our combination of closed claims and remittance data allows you to broadly understand reimbursement rates for treatments within a targeted therapy area so you can create an optimal pricing strategy.

Understand the drivers of payer coverage decisions.

Understanding payer dynamics and the factors that influence coverage decisions are critical for brands to achieve maximum market penetration. Access to high-capture and longitudinal claims data gives you a comprehensive view of the relationships between payers, providers, and the healthcare organizations they’re affiliated with for any given therapy area. Gain the knowledge and insights needed to enhance your relationship with key payer organizations so you can improve your target patient’s access to care.

Go to market intelligently

Our up-to-date patient claims data helps you understand how payers cover specific drugs, including prior authorization requirements and formulary placements so you can guide pricing and patient access strategies.

Negotiate more effectively

Leverage our claims data to understand benchmark reimbursement rates within a specific therapy area so you can negotiate more effectively and align your offerings with payer interests.

Gain strategic advantage with competitive intelligence

Understanding payer-specific reimbursement rates at the provider and organizational level can help identify the right engagement strategy to more effectively displace competitive brands and gain market share.

Uncover insights by tracing referral and patient utilization patterns.

Referral analysis helps you uncover valuable insights by tracing referral and patient utilization patterns. It also allows for an intelligent market approach. Access to comprehensive claims data gives you a clearer understanding of the disease area landscape. With integrated provider and patient datasets from McKesson Compile™, you can understand referral patterns between providers and organizations so you can prospect, engage, and qualify high-fit leads more effectively. In addition, our Real-World Data Analytics teams can help create influence maps and identify target-similar accounts, expanding your addressable audience.

Understand patient treatment pathways

Our claims data provides details on provider referral activity so you can better understand how patients move between specialists and other healthcare providers and plan for more effective sales details and intervention points.

Refine targeting strategy

Understanding referral patterns on top of claims-based provider activity can help prioritize the most important providers and organizations within your target list.

Optimize your attribution model by accurately allocating sales at the prescriber or account level.

Understanding who should get ‘credit’ for a sale can be a major pain point for teams. Our proprietary affiliation strength score helps provide clarity by showing the relative strength of a relationship between a healthcare provider and an organization. Use these scores to determine the correct attribution for each rep using a roll-up, or roll-down methodology.

Achieve accuracy with simplicity

Our proprietary affiliation strength score allows you to improve the way you attribute sales to your reps – regardless of whether the sale happens at the provider or organizational level.

Identify opportunity for expansion

Utilize the affiliation strength score in conjunction with prescribing behavior to determine which providers and organizations have strong relationships but aren’t prescribing as much of your brand as you’ve forecasted.

Move beyond HCP targeting and engage accounts with precision using McKesson Compile’s deep intelligence on HCOs and IDNs.

With in-depth intelligence from provider reference and patient claims data, you can gain the insights needed to more precisely identify and target your key accounts. By evaluating clinical activities, patient profiles, and behavioral attributes, you can identify and prioritize key healthcare providers (HCPs) and accounts that matter most. This approach helps maximize sales efforts by helping you understand the ownership structure of IDNs and determine the most effective targeting strategy.

Focus on the targets that matter the most

Our proprietary affiliations strength score helps you understand individual healthcare provider activity within the broader context of the organizations they’re affiliated with so you can engage at the account level and broaden your efforts.

Maximize sales with an optimized targeting strategy

Understand the ownership structure of the IDN and the level of control to decide between a top down vs. bottom up targeting strategy.

Engage at the right level

Our flexible account hierarchies help to standardize the complex web of parent and child relationships within a healthcare organization so you can understand where it makes the most sense to engage to achieve maximum impact.

Prospect smarter, not harder with McKesson Compile’s high capture provider intelligence.

Affiliations and hierarchy data change rapidly. Keep territories up to date with high-capture provider and patient datasets from McKesson Compile™. Our up to date intelligence allows you to improve the accuracy of the information in your customer master data so you can strategically define territories by evaluating treatment and prescribing activity, referral patterns, clinical research, and professional activities. Our technology first approach and graph processing techniques keep data updated so your sales teams can spend their time detailing rather than looking for correct address information.

Optimize territory maps

Leverage our provider and patient datasets to identify high-value provider targets and then see the organizations they’re affiliated with to ensure sales team alignment.

Increase the impact of sales details 

Provider reference information and near real-time insights into the changes in HCP affiliations and practice locations help with better call planning and, in turn, improving the efficiency of rep activities.

Craft account-specific sales strategies

Our proprietary account hierarchy mapping helps you understand the structure of the healthcare organizations at the facility, organization, and parent levels so you can decide where and how to best engage.

Improve efficiency of field teams

Near real-time insights into the change in provider affiliations and practice locations help improve the efficiency of field-based teams by allowing them to spend more time in front of providers and less time searching for the right locations.